Wednesday, September 5, 2012
Measuring the return of investment of data quality initiatives is problematic as many of the returns are hidden and/or are in areas of the business, or outside it, where measurement is problematic. Read more in my guest blog over at Loqate here.
My first guest blog post for Loqate looks at the rise and rise of e-Commerce, and how the move of commerce to the Internet, with its inherent global nature, and where personal dialogue is missing, brings new challenges. Read it here.